Bedig

A stylish man, Bedig Minassian, in a dark suit and sunglasses, steps out of a classic car
A stylish man, Bedig Minassian, in a dark suit and sunglasses, steps out of a classic car
The Bedig Minnasi brand logo featuring a white tiger
The Bedig Minnasi brand logo featuring a white tiger

Founder of the brand Mother Holding Child (ALOUUM)

I’ve spent my life around fine jewelry - and people. The most valuable thing I’ve learned is that design only matters when it means something. I am Armenian by heritage, international by experience, and grateful to the friends, artists, and patrons who champion meaningful design.

Bedig Minassian, the brand's founder, sits on a bench in a blue suit and sunglasses
Bedig Minassian, the brand's founder, sits on a bench in a blue suit and sunglasses
A gold-colored sign in the shape of a mother holding a child (alouum)
A gold-colored sign in the shape of a mother holding a child (alouum)
A woman in a hijab wearing a gold necklace from the Mother Holding Child (ALOUUM) collection
A woman in a hijab wearing a gold necklace from the Mother Holding Child (ALOUUM) collection

“Every piece I create begins with a story. For the Mother Holding Child (ALOUUM), that story is love - timeless, protective, and universal.” - Bedig

Philanthropy

We believe jewelry should carry light into the world. Minnasi supports initiatives that honor mothers, and strengthen families.

Bedig Minassian and a Sheikh, both in suits, pose together at an event
Bedig Minassian and a Sheikh, both in suits, pose together at an event
A woman holding a baby, from the ALOUUM co
A woman holding a baby, from the ALOUUM co

ALOUUM

Born from a mother's boundless love, the Mother Holding Child (ALOUUM) collection features flowing lines and precious stones as a universal symbol of care.

A red gift box containing a delicate gold necklace
A red gift box containing a delicate gold necklace

Press

A group of people, dressed in green and white, standing together at a Bedig Minassian event
A group of people, dressed in green and white, standing together at a Bedig Minassian event
The cover of a magazine featuring a photo of the designer and his jewelry
The cover of a magazine featuring a photo of the designer and his jewelry

Media

A group of people stand together at a Bedig Minassian event, with some holding phones to take photos
A group of people stand together at a Bedig Minassian event, with some holding phones to take photos
An image of a magazine cover, showcasing Bedig Minassian and his jewelry designs
An image of a magazine cover, showcasing Bedig Minassian and his jewelry designs

Mother Holding Child (ALOUUM) Launch Event with His Highness Sheikh Juma Bin Maktoum Al Maktoum

A headshot of Bedig Minassian, the brand's founder, smiling in a blue suit
A headshot of Bedig Minassian, the brand's founder, smiling in a blue suit

Contact

Phone

(949) XXX-XXXX

Email

partners@bedigminnasi.com

The brand logo featuring a stylized tiger and the name "Minnasi" in a unique font
The brand logo featuring a stylized tiger and the name "Minnasi" in a unique font